The supermodel talks about how her late husband, her travels, and sheltering in place in her upstate home inspired her new fragrance.
Iman is paying homage to her marriage to the late David Bowie with her debut perfume, called Love Memoir.
The supermodel is leveraging her cherished memories from her nearly three a long time with the music icon for the scent, which takes inspiration from Bowie as well as her world travels and her time sheltering in place at her upstate New York nation home.
“I positively created [the fragrance] for myself in hoping to encourage folks to celebrate reminiscences,” Iman mentioned. “I’m 66, so what was actually clear to me is that on the finish of our day’s crucial factor and the most cherished factor that we maintain on to and can maintain us via the rest of our lives is the reminiscences that we now have shared with our loved ones. [The fragrance] was actually a tribute to my love — my eternal love and devotion to my husband.”
Iman paid homage to Bowie by incorporating woodsy vetiver into Love Memoir. The supermodel said that Tom Ford Noir Excessive, a woodsy fragrance, was Bowie’s favorite — and the scent that she has worn each day since his death in 2016. She needed to honor her late husband by incorporating the scent into her own perfume, in addition to adding in notes like bergamot, rose, French vanilla, and black currant that reminded her of her travels in Italy.
“One of many scents that basically meant so much to me was bergamot as a result of it jogged my memory of Italy,” she continued. “We obtained married in Florence and so we used a mix of bergamot, black currant, delicate florals like rose, French vanilla, and, in fact, vetiver. Each be aware for me evokes these memories and particular times we shared.”
Iman was additionally impressed by the sunsets she witnessed each day while sheltering in place earlier within the pandemic at her upstate New York nation dwelling. She used the sunsets as inspiration for the perfume’s scent profile, in addition to the amber hue of its bottle.
For the perfume bottle — which is an oval form with a hammered gold topper — Iman also appeared to a tradition she began whereas sheltering in place.
“What I did to calm myself on this yr that we had been actually caught and away from our family members, I have a property that has a lot of stones, so I began stacking stones,” she mentioned. “In some cultures, there’s a tradition of stacking stones and what it actually comes from is it’s initially for creating memorials for individuals who handed away.”
Whereas that is Iman’s first perfume, she has been a fixture within the beauty business since 1994 when she launched Iman Cosmetics, which was one of many first makeup brands on the market formulated for folks with darker pores and skin tones. She additionally launched Iman World Stylish in 2007, which affords fashion and equipment on HSN.
“It has been a true privilege to join Iman on this private journey as she brings to life a fragrance inspired by her personal love story,” mentioned Bridget Love, basic merchandise supervisor and vice president of beauty at QVC and HSN. “From the luxurious packaging to the form of the bottle and sensual notes, each detail of this mission is an honest reflection of memories rooted in deep love. As a long-standing HSN vendor, we’re excited to share Love Memoir not solely with Iman’s present adoring buyer base however with new prospects who are inspired by the love and passion of her story.”
Love Memoir is available as a fragrance, body lotion, and purse spray ranging in value from $24.95 to $84.85 solely on HSN and HSN.com starting on Nov. 19.
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