Beauty Has No Expiration Date
Jennifer Lopez introduces JLo Beauty, a luxurious skincare collection infused with the expertise and expertise of the enduring, ageless magnificence and developed by Ascendant Magnificence LLC, a three-way partnership between Guthy-Renker and BRX GR LLC. A worldwide celebrity, Jennifer Lopez is well known for her boundless expertise, multihyphenate profession, relentless work ethic, limitless lifestyle, and undimmable magnificence that solely will get higher with age. Unsurprisingly, the primary query she’s requested is her secret to flawless, timeless, radiant pores and skin — the “JLo Glow” that is become an indicator.
Like Jennifer herself, JLo beauty is a pressure: powerhouse components in uncommon combos delivering uncompromising outcomes for one groundbreaking authority in agelessness. Decided from the start to create a luxe formulation that works as hard as she does, Jennifer rigorously curated this game-changing, high-performance skincare collection. The gathering she spent many years searching out.
All of it stems from Jennifer’s long-time beauty philosophy based on The 5 S’s: sleep, sunscreen, serum, supplements, and Sano. Impressed by the Spanish phrase, Vivir Sano, Jennifer has at all times dedicated herself to residing a wholesome, sane life. Whereas Jennifer can’t bottle sleep or Sano, her lifestyle has knowledgeable an edited line-up of multitasking formulation that make self-care extra easy — and sensorial expertise that serves as a daily reminder that magnificence is an inside job.
“I need people to know that that is deeply meaningful for me, that it is private. Now I need to share what I’ve realized with people in all places. You need to know the way I got my pores and skin, how I look at this fashion? That is how. That is how I reside my life and it is fairly easy.” — Jennifer Lopez, Founder, JLo Beauty
For her hero ingredient, Jennifer was inspired by an old household secret—olive oil—but challenged her formulators to create one thing new, innovative, and groundbreaking. Enter the proprietary JLo Beauty™ Olive Complicated: a 4-part olive mix of squalane, fermented oil, additional virgin oil, and leaf extract that delivers antioxidant safety, and is clinically proven to ship all-day moisturization and that star glow.
Conceived by Jennifer, grounded in science, the eight-piece collection displays two years of product improvement and over 100 reformulations — till the end result was lastly worthy of her title. Starring Jennifer’s favorite glow serum and marvel cream, JLo Beauty improves the look and feel of pores and skin — uncovering ageless beauty and limitless glow.
The JLo Beauty assortment options eight luxurious formulas, at accessible prices:
- THAT HIT SINGLE IN A GEL CREAM CLEANSER ($38)
Brighten. Refine. Soothe.
- THAT JLO GLOW IN A MULTITASKING SERUM ($79)
Tighten. Brighten. Hydrate.
- THAT LIMITLESS GLOW IN A MULTITASKING MASK ($18; $48 for 3)
Tighten. Plump. Radiate.
- THAT BLOCKBUSTER IN A NONSTOP WONDER CREAM ($58)
Hydrate. Plump. Nourish.
- THAT BIG SCREEN IN A BROAD SPECTRUM SPF 30 MOISTURIZER ($54)
Hydrate. Protect. Soothe.
- THAT FRESH TAKE IN A FIERCE EYE CREAM ($48)
Hydrate. Brighten. Smooth.
- THAT STAR FILTER IN AN INSTANT COMPLEXION BOOSTER ($39)
Highlight. Bronze. Diffuse
- THAT INNER LOVE IN A SKIN-NUTRITIOUS DIETARY SUPPLEMENT ($36)
Nourish. Shield. Soothe.
JLo Beauty launches on www.jlobeauty.com starting January 1, 2021,, and at Sephora, sephora.com, and Amazon on January 14, 2021.